Which one of the best for digital marketing seo or ppc ?
>> While both strategies have their benefits, SEO may be better if you are looking to increase traffic to your website. When done correctly, SEO can help improve the Google ranking of a website which can result in increased online visibility and more clicks from potential consumers.
PPC (pay per click) advertising is an effective way to drive visits from search engines to a webpage or landing page. However, it has been reported that PPC ads often SERP features for competitive keywords and websites with higher PageRank than your own site. Additionally, as clicks on these ads are usually not contextually relevant, they can be less likely lead anywhere worthwhile.
